Meet Shikamaru
Studies show that looking at cute puppies can improve focus.* This silly boy is my puppy, Shikamaru. I hope you’re primed to focus on my portfolio!
I’m Sharleen Benalvo.
UX Designer. Researcher. Digital Marketer.
*Nitton, H., Fukushima, M., Yano, A., & Moriya, H. (2012). The power of kawaii: Viewing cute images promotes a careful behavior and narrows attentional focus.
Projects
Zeit
Zeit is the first time-traveling vacation booking agency looking to break through the travel industry.
Problem: How can we establish trust with potential customers to try our services?
Solution: Create a website that focused on clearly stating what Zeit’s service is , how they provide that service, highlight reviews, and encourage traveling with a buddy.
Wayfarer
Wayfarer is a vacation research platform geared towards young adults from ages 21-30, that helps travelers discover new international destinations to visit.
Problem: How can we make it easy for seasoned travelers to find new destinations?
Solution: A responsive website targeting frequent travelers ages 21- 30 with simple search functionality to find destinations, a list view of featured destinations based on vacation preferences, and a clear CTA for users to sign up for their newsletter to encourage continued engagement with the brand.
Modura
Modura is an old-school brick-and-mortar store delving into online retail to showcase its affordable business clothing. Their target audience is young, trendy, and urban professionals.
Problem: How can we differentiate our online clothing store for trendy young professionals?
Solution: A new modern logo and website backed by user research.
Want to Hire Me?
Contact me.
sharleen.benalvo@gmail.com